I see your blog itself as a “meta-example” with regards to thought leadership/education. Top SEOs share their knowledge. Take a look at what Danny Dover just did with his latest book (SEO Secrets). He spilled his beans…all of them.
A great marketer once opened up and showed me virtually everything he was doing to market his business. I brusquely asked him why he would so willingly show me his secrets. He told me that knowledge isn’t even half his formula for success, it was passion and effort that carried the day.
SEOs that play subterfuge and hide their secret sauce from the world are a dying breed. Knowledge of our field is spreading. Passionate SEOs are always testing and pushing the envelope. One great way to identify these thought leaders is to see what you can learn from them without a formal relationship in place.
As always, thanks for sharing.