@Dana, that tool was all will critchlow, I got it from him :)
@joanna – thank you! And I definitely know that the twitter thing is not all encompassing, I did try to stress senior staffers, you know the people who drive strategy. But I definitely know that there are other ways, its just that you can’t measure how many newsletters / blogs the senior strategists read on a day to day basis, you know?
Its also not even about how many people they follow or how many tweets they post (IMHO) even if they are on there listening, thats a good sign, b/c you can at least see who they listen. to. As for linkedin…I couldn’t agree more…lets keep that between us :)